Yesterday I was in a conference where people told about their innovative ideas, how they built their company and their success stories. I will not talk about the ideas but something different that I caught there.
There were 2 types of ideas there. Type-A the ones that exist on the virtual world and Type-B the ones that exist in real world but has access from virtual world.
Type-A ideas came from people in the age between 15 to 28 ( yes it was really down to 15 ). These guys can create a whole new world in the internet. These ideas don’t need a lot of capital and they are easy to implement but the innovation behind is tremendous. They are creating a new market and new demand from zero point.
Type-B ideas came from people older than 28. I will give a simple stupid example but it suits very well. The ideas were like saying “ooh let’s take buy a hotel and take online reservation from our web site”. They just add new capabilities to existing markets. They do not create a new market but they optimize the existing one and benefit from this optimization.
I am not saying Type-A is better than the other or vice versa. They both have pros and cons. For example Type-B ideas need big capital but on the other hand, end user adaptation is easier in such ideas. I don’t like long posts so I will not write about pros and cons, let’s stick to the main topic. I think the main reason of such a difference between the 2 generations is that the new generation can start thinking on non existing things easily but the old generation has to start its innovation path from physical objects and end with a virtual bridge. So what will happen when we all forget about the physical real world, are we going to think virtually and forget about the rest?